Home Analysis ANALYSIS: One Coalition Thinks It Can Take On Woke Corporations

ANALYSIS: One Coalition Thinks It Can Take On Woke Corporations

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Varun Hukeri

General Assignment & Analysis Reporter

Corporate America in recent years has adopted a business model critics call “woke” capitalism, whereby companies promote progressive causes through marketing campaigns and other corporate strategies. But a new coalition of conservative groups seeks to take on the dictates of “woke” capital and corporate-backed cancel culture.

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