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When you’ve lost Matt Drudge….



Matt Drudge turns on you, watch out. And if the past week is any
indication, President Trump should take heed. A king maker — and
perpetually aspiring dethroner — for more than 20 years, Drudge is
to the Internet was Fox News is to television: a safe haven for
conservative views. His news aggregation site, Drudge Report, is one
of the most influential voices in politics. In 2000, the site enjoyed
about 25 million impressions per month. Last year Drudge Report
leapfrogged The New York Times into sixth place in U.S. media online
traffic and engagement, and now the site earns about 25 million
visits per day. Drudge Report’s power stems from its throwback
simplicity. The three-column design looks exactly like it did in
1997, except with more headlines, most of which are crafted to
express outrage and/or disdain. Accompanying images help perpetuate
or transform public opinion among a hungry conservative readership: a
manic-looking Hillary Clinton, a smirking Barack Obama.


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